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Case study

Pietro Fiorillo × Vicent Florencia

Personal website for a dance, ballet and contemporary dance artist.

View project Personal website for a dance artistLive
Client
Vicent Florencia
Type
Personal website for a dance artist
Role
Personal brand design and website development.
Status
Live

01The challenge#

As an artist and teacher, Vicent needed a digital presence that conveyed aesthetic sensitivity without losing commercial clarity. It had to present his value proposition and professional experience and make it easy to book regular classes, private lessons and artistic projects.

02The solution#

  1. 01A personal brand website with editorial art direction, photography as the protagonist and a tone aligned with the world of dance.
  2. 02Content structured around conversion: main proposition, professional background and immediate contact.
  3. 03An «About me» page with academic training and work experience to increase trust.
  4. 04A multichannel contact section with form, WhatsApp, email and social links to reduce booking friction.
  5. 05Responsive optimization and technical performance so the site works equally well on mobile and desktop.

03How it is built#

  1. Home: proposition and booking CTA
  2. About: training and experience
  3. Multichannel contact
  4. Booking classes and projects

04Why it works#

  • The personal narrative turns artistic experience into commercial credibility.
  • The visual design raises perceived quality and sets him apart from generic social profiles.
  • The structure places the booking CTA where the user's attention is highest.
  • Multichannel contact captures opportunities according to each prospective student's preference.

05Outcome#

  • A professionalized personal brand with a coherent digital identity.
  • An owned channel for bookings, without relying only on social media.
  • A better presentation of his training and experience for classes and collaborations.
  • A clear user experience that turns visits into real conversations.

Results and figures published by MANYA Digital for this project.

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