Frequently asked questions

Pietro Fiorillo is an SEO Manager and AI Search Specialist based in Madrid, Spain, working across technical SEO, GEO, AI-assisted software engineering and digital products. He combines search strategy, automation and systems development aimed at real business problems.

He develops his own projects and digital solutions through MANYA Digital. More context on the About page.

Pietro works mainly on SEO, AI Search, GEO, automation and software development.

His profile combines two areas that are usually presented separately: on one side, visibility and information architecture in search engines; on the other, building applications, systems, APIs and digital products. See his experience and projects.

Pietro is based in Madrid, Spain. His work can be done remotely and with international projects and collaborators. You can get in touch here.

On SoyGarfield, where he publishes projects, research, articles and resources on SEO, AI Search, software and artificial intelligence.

His professional profile is also available on LinkedIn.

Yes. Pietro has experience in technical SEO, content architecture, organic rankings, search research and website optimization. His professional background lists the projects and roles.

He also works on the evolution of search toward AI-driven experiences, including AI Search and GEO.

AI Search is the evolution of search experiences in which artificial intelligence systems synthesize information from different sources to answer user queries.

Pietro researches how these experiences work and how websites, content and entities should be structured to be understandable and useful to both traditional search engines and AI-based search systems. He publishes his findings in Research.

He does not see AI Search as a standalone replacement for SEO: technical best practices, content quality, accessibility and the ability of search engines to crawl and understand a site remain fundamental. Google states in its documentation on AI features in Search that SEO best practices continue to be relevant.

GEO, or Generative Engine Optimization, describes strategies aimed at improving the visibility of content and entities in generative search experiences.

Pietro approaches GEO from a technical and content perspective: information structure, entity clarity, original content, demonstrable experience, sources, web architecture and semantic understanding.

He does not treat GEO as a collection of tricks to “make ChatGPT recommend you”. The goal is a web presence that is clear, crawlable, verifiable and useful. Google notes in its documentation that no special markup or specific technique is required to appear in its generative experiences. His experiments are in Research.

His profile combines SEO with software, automation and artificial intelligence. Instead of stopping at content or keyword optimization, he can also work across the whole chain:

technical architecture → data → software → automation → content → search → AI Search.

This combination lets him approach search problems from a more technical and systemic perspective.

Yes. Pietro builds applications, systems and digital products in addition to working on SEO and AI Search.

His stack includes technologies such as Next.js, React, TypeScript and Node.js, plus APIs, databases, cloud services and automation tools. See it in Experience and in his projects.

A key part of his profile is connecting digital strategy with technical implementation.

Depending on the area, these are the technologies he works with:

• Search: technical SEO, GEO, AI Search, structured data, Google Search Console, Ahrefs and Screaming Frog.
• Software: Next.js, React, TypeScript, Node.js and APIs.
• AI: Codex, Claude Code, GitHub Copilot, LLM APIs and AI agents.
• Infrastructure: Firebase, Vercel and automation.

Details are in Experience and the current stack.

Pietro uses AI-assisted software engineering tools and coding agents, such as OpenAI Codex, Claude Code and GitHub Copilot, depending on the project. He uses them for:

• research;
• code exploration;
• development;
• debugging;
• automation;
• prototyping;
• documentation;
• technical workflows.

AI is part of the development process. It does not replace human review, validation or technical judgment.

Pietro works on digital products, internal applications and systems for businesses. His projects include:

• MANYA Digital, a software house and digital agency.
• Visers, a platform focused on time tracking and employee management.
• FICHAJAR, an application in development for clock-in, documents and digital signatures.
• Web projects, management systems, automations and tools related to SEO and AI Search.

Each project is shown with its real status on the Projects page.

MANYA Digital is a software house and digital agency where Pietro takes part in building digital solutions for businesses. It works in areas such as:

• web development;
• applications;
• CRM;
• automation;
• SEO;
• API integrations;
• management systems;
• process digitalization.

In the context of this portfolio, MANYA represents part of his experience building digital products and systems.