Pietro Fiorillo × Lexiona Abogados

The firm had experience and results handling compensation claims for traffic accidents and insurance losses, but depended entirely on referrals. With no digital presence, no active lead generation and no tool to manage incoming leads, growth was limited to word of mouth.

1. 01A conversion-oriented professional website with real success stories and a free first consultation CTA.
2. 02Clear communication of the «we only get paid if you get paid» model and of round-the-clock availability by phone and WhatsApp.
3. 03Google Ads campaigns segmented by type of accident (collisions, pedestrian hits, hit and run, and commuting work accidents).
4. 04Meta Ads campaigns to generate qualified leads.
5. 05A custom CRM with a consultation pipeline, case tracking and automatic reminders.
6. 06Integration between web forms, ads and the CRM so no lead is lost.

1. ◆Google Ads and Meta Ads
2. ↳Conversion-oriented website
3. ↳Form, phone or WhatsApp
4. ↳CRM: pipeline and reminders
5. ↳Closing data to optimize campaigns

• The three services work together as a closed system.
• The CRM keeps any lead from being lost or left unanswered.
• Campaigns are optimized with real closing data from the CRM.
• The website builds trust from the first second by explaining the «we only get paid if you get paid» model with no fine print.