Pietro Fiorillo · 01
I build digital systems that connect search, software and artificial intelligence.
From SEO and GEO strategy to applications and automations that solve real operational problems.
- Search
- Software
- AI
- Business
SEO, GEO & AI-Powered Software Engineering
Technical SEO, AI search visibility and product development with Next.js, React and Node.js.
Clients and projects
- Client logo
- Client logo
Pietro Fiorillo
SEO, GEO and AI engineering
What I do
01 / Search & GEO
I make information findable and understandable.
Technical SEO, content architecture and visibility in search engines and generative AI systems.
- Technical SEO
- GEO
- Search intent
- Structured data
02 / Software
Modern applications and custom systems.
Web and backend development focused on performance, accessibility and maintainability.
- Next.js
- React
- TypeScript
- Node.js
03 / AI & Automation
Workflows and agent-assisted development.
I use coding agents to research, build and automate, combining human review, APIs and tools such as Codex and Claude Code.
- Codex
- Claude Code
- Copilot
- APIs
04 / Digital Products
From an idea to a working product.
Design and development of tools and management systems for businesses, from MANYA Digital to products such as Visers and FICHAJAR.
- CRM
- Time tracking
- Document workflows
Working with me, in their words
What people I've shared projects and teams with have to say.
Pietro is the definition of perseverance, in every sense. He has very clear goals: he sets them, works hard to reach them and achieves them. It really is that "simple".
It is a pleasure to work with someone like him. His commitment, sense of responsibility and work capacity make the most demanding projects look easy. He is proactive, looks for solutions and works very well in a team.
Cristina Perez Odriozola · Content Creator
Translated from the original Spanish.
Working with him was a very positive experience. I would especially highlight his eagerness to learn, his curiosity and his interest in the world of SEO. He learned a great deal in a short time and always showed a strong ability to adapt and put new knowledge into practice.
He is also responsible, committed and very pleasant to work with in a team. He clearly has a lot of potential, and I would recommend him for any project related to SEO, digital marketing and social media management, where he is very capable.
Leticia Gijjón · Head of SEO
Translated from the original Spanish.
I met Pietro during a master's program, and from the very first moment his way of working, his professionalism and the enthusiasm he puts into everything he does stood out to me. Over time we stayed in touch, and today we also share projects and work together.
I can say he is a very committed, responsible person with a great willingness to make things happen. He is one of those people who are a pleasure to work with and, above all, who you can trust.
Franco Carbone · Co Founder
Translated from the original Spanish.
Pietro is passionate about online marketing and invests a lot of time in training, so he is up to date on technology, automation techniques and SEO. His passion and drive to work make him a valuable asset for any company where online marketing is a key function.
Miguel Ángel Juzgado González · Marketing Manager
Translated from the original Spanish.
I had the pleasure of working with Pietro, and I can confidently say that he is one of the most disciplined and reliable people I've worked with. He approaches his work with professionalism and attention to detail, while also being someone who is genuinely enjoyable to work with. His expertise and commitment consistently make a positive difference to the work and the people around him.
Kaan Aybey · E-Commerce Manager
I run a service company and worked with Pietro for a considerable time. He was always punctual, and I greatly appreciated his professionalism in identifying the strengths and weaknesses of my business.
Leonardo Basile · Founder
Translated from the original Italian.
Pietro is a good SEO consultant. He helped me with my biology website. Highly recommended. He also gave me the first consultation for free.
Translated from the original Spanish.
Pietro helped us at ALCION Casting to significantly improve our online presence. His first consultation was free, and from the start he showed professionalism, clarity and a very practical approach. We recommend him without hesitation.
Translated from the original Spanish.
I had the chance to work with Pietro on a check-up of my online presence, and I was extremely impressed by his expertise. He gave me very valuable advice on optimizing my profiles and truly practical, far from obvious, ideas for creating social media content.
One of the things that struck me most is his command of AI: he knows exactly how to integrate it into marketing strategies to streamline the work and improve results. A very supportive professional, always up to date, whom I highly recommend.
Luigi Arbore · Data Analyst
Translated from the original Italian.
Built & shipped
Products, systems and experiments I've worked on.
Pietro Fiorillo vs other professionals
SEO, AI search, software engineering and digital products working together instead of in separate silos. A descriptive comparison of focus areas, not a quality ranking.
| Area | Pietro FiorilloCross-disciplinary | SEO specialistSearch first |
|---|---|---|
| Technical SEO | Core area | Core area |
| GEO and AI search | Core area | Applied knowledge |
| Software engineering | Core area | Applied knowledge |
| Next.js and React | Core area | Not a primary focus |
| AI-assisted development | Core area | Applied knowledge |
| Automation | Core area | Applied knowledge |
| Digital products | Core area | Applied knowledge |
| Business and marketing context | Core area | Core area |
| Search and software integration | Core area | Applied knowledge |
- Core area
- Applied knowledge
- Not a primary focus
My profile sits between disciplines.
I do not treat search, software and AI as isolated areas. I use each one to solve problems in the others: from making information discoverable to building the systems that make it possible.
Latest Research
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Latest Articles
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Frequently asked about Pietro
Short answers about Pietro's work, background and current focus.
View all frequently asked questionsWho is Pietro Fiorillo?
Pietro Fiorillo is an SEO Manager and AI Search Specialist based in Madrid, Spain, working across technical SEO, GEO, AI-assisted software engineering and digital products. He combines search strategy, automation and systems development aimed at real business problems.
He develops his own projects and digital solutions through MANYA Digital. More context on the About page.
What does Pietro Fiorillo do?
Pietro works mainly on SEO, AI Search, GEO, automation and software development.
His profile combines two areas that are usually presented separately: on one side, visibility and information architecture in search engines; on the other, building applications, systems, APIs and digital products. See his experience and projects.
Where can I see Pietro Fiorillo's work?
What is Pietro Fiorillo's experience with GEO?
GEO, or Generative Engine Optimization, describes strategies aimed at improving the visibility of content and entities in generative search experiences.
Pietro approaches GEO from a technical and content perspective: information structure, entity clarity, original content, demonstrable experience, sources, web architecture and semantic understanding.
He does not treat GEO as a collection of tricks to “make ChatGPT recommend you”. The goal is a web presence that is clear, crawlable, verifiable and useful. Google notes in its documentation that no special markup or specific technique is required to appear in its generative experiences. His experiments are in Research.
Is Pietro Fiorillo a developer?
Yes. Pietro builds applications, systems and digital products in addition to working on SEO and AI Search.
His stack includes technologies such as Next.js, React, TypeScript and Node.js, plus APIs, databases, cloud services and automation tools. See it in Experience and in his projects.
A key part of his profile is connecting digital strategy with technical implementation.
About Pietro
Professional profile in progress: the full bio will be published on /about once the content is confirmed.
