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SoyGarfield

From marketing to AI-powered search

A career built across marketing, SEO, AI Search, automation and software.

Evolution
  1. Marketing
  2. Digital communication
  3. SEO
  4. Technical SEO
  5. AI Search
  6. SEO, AI and software

My career evolved from marketing and digital communication into search, automation and AI-assisted software.

Pietro Fiorillo with arms crossed

Professional timeline

  1. → Present

    REVEL

    SEO & Organic Media Manager

    Madrid, España · Full-time · On-site

    Current
    What I work on
    • Technical SEO audits and implementation.
    • Organic search strategy.
    • Content architecture and optimization.
    • Off-page SEO.
    • Search performance analysis.
    • AI Search and GEO research and experiments.
    • SEO automation and AI-assisted workflows.
    • Connecting SEO data with APIs, scripts and LLM workflows.
    Stack
    • Screaming Frog
    • Ahrefs
    • Google Search Console
    • Claude Code
    • LLM APIs
    Documented outcome

    +341% estimated organic traffic

    REVEL in Ahrefs' study

    REVEL is ranked #27 in Ahrefs' Q1 2025 study of ecommerce startups by organic search growth, with 341% estimated organic traffic growth between February 2024 and February 2025.

    My role: SEO & Organic Media Manager.

    Company-level metric reported by Ahrefs.

    View Ahrefs' study
  2. →

    Total Renting

    SEO Specialist

    Madrid, España · Full-time · On-site

    What I work on
    • SEO strategy and technical SEO.
    • Organic visibility and website optimization.
    • Content optimization.
    • Search performance analysis.
    Stack
    • WordPress
  3. →

    Tim Hortons Iberia

    Head of Digital Communication

    Madrid, España · Full-time · Hybrid

    What I work on
    • Digital communication and media strategy.
    • Digital campaigns and social media.
    • Content.
    • Digital analysis and reporting.
    Stack
    • Looker
  4. →

    Gruppo CAP

    Social Media Specialist

    Milán, Italia · Internship · Hybrid

    What I work on
    • Social media strategy and content planning.
    • Media strategy.
    • Community communication.
  5. →

    Best Life Experience

    Marketing Assistant

    Granada, España · Full-time · On-site

    What I work on
    • Marketing strategy and media planning.
    • Digital communication and content.
    • Campaign support and market research.
  6. →

    Wola!

    Marketing Analyst Intern

    Granada, España · Internship · On-site

    What I work on
    • Social media and copywriting.
    • Marketing analysis.
    • Digital communication and content.
  7. →

    Ag Generali Monza Largo XXV Aprile

    Junior Consultant

    Desio, Italia · Self-employed

    What I work on
    • Direct sales and commercial consulting.
    • Customer communication.

Tools I work with

Overall stack, not that of each employer. Role-specific tools appear inside each card.

01Search and data
  • Screaming Frog
  • Ahrefs
  • Google Search Console
  • Google Analytics
  • PostHog
  • Looker
02AI and coding
  • Claude Code
  • Codex
  • GitHub Copilot
  • ChatGPT
  • LLM APIs
03Development
  • Next.js
  • React
  • TypeScript
  • Node.js
  • Tailwind CSS
  • REST APIs
04Databases
  • SQL
  • NoSQL
  • MongoDB
  • Firestore
05Infrastructure and automation
  • GitHub
  • Vercel
  • Firebase
  • n8n
  • Webhooks

Recognition and publications

Studies and publications that feature my work and my participation.

  • Top 50 Ecommerce Startups by Search Growth (Q1 2025)

    Ahrefs | 2025. REVEL is ranked #27 in Ahrefs' study.

    View source
  • El SEO no murió: la Inteligencia Artificial lo transformó

    Marketing Insider Review | 2025. Article on how SEO is evolving and how it relates to AI. Published in Spanish.

    View source
  • Más allá de Google: autoridad, AEO y por qué la IA prefiere marcas fuertes

    WhitePress | 2026. Webinar in Spanish on 15 January 2026, with Pietro as main speaker, on brand authority, AEO and visibility in AI systems.

    View source
  • What SEO tools do Spanish market experts use?

    WhitePress | 2026. WhitePress study based on a survey run in April 2026. Pietro is listed among the professionals who took part.

    View source

Education and certifications

  1. 2026

    Webpositer Academy

    Advanced Artificial Intelligence Program

    • AI Agents
    • LLM applications
    • AI automation
    • Local AI
  2. 2023 | 2024

    The Core School

    Master in Digital Communication, Marketing & Communication

    • Premiere
    • Digital Media
  3. 2024

    BIG school

    Armada Digital 2.0

    Creating, positioning and monetizing niche websites from scratch.

    • SEO
    • On-page Optimization
  4. 2022 | 2023

    ESCO

    Master in Marketing & Advertising in the Digital Era

    Grade: 10/10

  5. 2019 | 2022

    Università degli Studi di Milano-Bicocca

    Bachelor's Degree in Marketing

    Grade: 100/110