01 / Search
Findable and understandable information.
Technical SEO, content architecture and visibility across traditional and generative search systems.
- Technical SEO
- GEO
- AI Search
Pietro Fiorillo
SEO Manager · AI Search Specialist · Software Builder
I work at the intersection of search, software and AI, from technical SEO and GEO to AI-assisted engineering, automation and digital products.
Clients and projects
- Client logo
- Client logo
- Based in
- Madrid, Spain
- Languages
- ES · IT · EN
- Focus
- Search · Software · AI
- Working on
- Digital products and systems
What I work on
02 / Software
Modern web applications.
Web applications, APIs and business systems built for performance and accessibility.
- Next.js
- React
- TypeScript
- Node.js
03 / AI
Agents in the workflow.
Coding agents and LLM workflows to research, build and automate, always with human review.
- Agents
- LLMs
- AI-assisted engineering
About / 01
Identity
I build at the intersection of search, software and AI.
Pietro Fiorillo
I'm Pietro Fiorillo, an SEO Manager and AI Search Specialist. I work across technical SEO, GEO, artificial intelligence, software and automation to build systems and digital products for real business problems.
I currently develop my own projects and digital solutions through MANYA Digital.
- Role
- SEO Manager · AI Search Specialist
- Based in
- Madrid, Spain
- Focus
- SEO · GEO · AI · Software
- Languages
- Spanish · Italian · English
- linkedin.com/in/pietrofiorillo
Currently
→ Researching
GEO and AI Search
→ Building
digital products and systems
→ Exploring
AI-assisted engineering
How I work
I prefer working across disciplines instead of treating SEO, software and AI as separate areas. I start from the problem, build the smallest useful solution and check what happens.
- 01
Understand
The problem and the system behind it.
- 02
Build
The smallest useful solution.
- 03
Test
Against real usage and real data.
- 04
Measure
What actually changed.
- 05
Iterate
Keep what works, drop the rest.
Current stack
Search
- Google Search Console
- Ahrefs
Software
- Next.js
- React
- TypeScript
- Node.js
AI
- Codex
- Claude Code
- GitHub Copilot
Infrastructure
- Firebase
- Vercel
Background
- → PresentCurrent
REVEL
SEO & Organic Media Manager
Madrid, España · Full-time · On-site
What I work on- Technical SEO audits and implementation.
- Organic search strategy.
- Content architecture and optimization.
- Off-page SEO.
- Search performance analysis.
- AI Search and GEO research and experiments.
- SEO automation and AI-assisted workflows.
- Connecting SEO data with APIs, scripts and LLM workflows.
Stack- Screaming Frog
- Ahrefs
- Google Search Console
- Claude Code
- LLM APIs
Documented outcome+341% estimated organic traffic
REVEL in Ahrefs' study
REVEL is ranked #27 in Ahrefs' Q1 2025 study of ecommerce startups by organic search growth, with 341% estimated organic traffic growth between February 2024 and February 2025.
My role: SEO & Organic Media Manager.
Company-level metric reported by Ahrefs.
View Ahrefs' study - →
Total Renting
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Madrid, España · Full-time · On-site
What I work on- SEO strategy and technical SEO.
- Organic visibility and website optimization.
- Content optimization.
- Search performance analysis.
Stack- WordPress
- →
Tim Hortons Iberia
Head of Digital Communication
Madrid, España · Full-time · Hybrid
What I work on- Digital communication and media strategy.
- Digital campaigns and social media.
- Content.
- Digital analysis and reporting.
Stack- Looker
- →
Gruppo CAP
Social Media Specialist
Milán, Italia · Internship · Hybrid
What I work on- Social media strategy and content planning.
- Media strategy.
- Community communication.
- →
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What I work on- Marketing strategy and media planning.
- Digital communication and content.
- Campaign support and market research.
- →
Wola!
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What I work on- Social media and copywriting.
- Marketing analysis.
- Digital communication and content.
- →
Ag Generali Monza Largo XXV Aprile
Junior Consultant
Desio, Italia · Self-employed
What I work on- Direct sales and commercial consulting.
- Customer communication.