Pietro Fiorillo × Ciudad del Láser

The shop has no counter service: every quote and coordination goes through WhatsApp or email, and Ciudad del Láser lives on visitors requesting quotes there. The previous site did not push that conversion, did not explain how to prepare a cutting file and the client could not update content without depending on a developer.

1. 019 service landing pages (MDF, metal, wood, acrylic, marble, memorial plaques, niche, scale models and custom work), each with its own SEO.
2. 02A floating WhatsApp button and forms that compose the message automatically, with service, material and measurements already filled in.
3. 03A live customizer for mate cups and plaques, with real production rules (5 mm margin, minimum legible size and line colors for cutting, marking and engraving).
4. 04A «How to prepare your file» guide to lower technical friction before quoting.
5. 05A custom CMS on Sanity: the client edits services, materials, blog, testimonials, FAQs and images without touching code.
6. 06Complete technical SEO: schema.org (LocalBusiness, Service, FAQPage, BreadcrumbList, BlogPosting), dynamic sitemap.xml with Cloud Functions, robots.txt and llms.txt for AI search engines.

1. ◆Service landing page with its own SEO
2. ↳Live customizer
3. ↳Form or WhatsApp with data pre-filled
4. ↳Quote

• React
• Vite
• Tailwind CSS
• Sanity
• Cloud Functions

• Every page pushes visitors to request a quote on WhatsApp without friction, the only sales channel of the business.
• The customizer reduces back and forth: the client sees the result before writing.
• Educational content (blog and guides) captures organic traffic from people who do not know how to order a laser cut.
• The CMS gives the client real autonomy to publish without depending on MANYA for every change.