Pietro Fiorillo × MANYA Madrid

The market was full of directories where whoever pays appears first, with unreliable reviews and outdated data. MANYA Madrid needed to become the local reference for finding trustworthy companies, building real trust with users and businesses through solid editorial criteria and a Madrid-only proposition.

1. 01An editorial portal built for local SEO, with a sector-based architecture and high-intent searches.
2. 02A visible 6-phase verification methodology: research, manual verification, review analysis, editorial assessment, ranking and monthly review.
3. 03Transactional pages for businesses: free listing, premium plans and a clear value proposition to capture B2B leads.
4. 04Trust messaging with full transparency: public criteria, labeled featured positions and an open corrections channel.
5. 05A fast, conversion-focused experience so users find businesses and businesses request inclusion without friction.

1. ◆Research
2. ↳Manual verification
3. ↳Review analysis
4. ↳Editorial assessment
5. ↳Ranking
6. ↳Monthly review

• It combines editorial content and local SEO, capturing searches with real commercial intent.
• The public methodology reduces friction and increases the ranking's credibility.
• The freemium model scales business acquisition without blocking early growth.
• Monthly review and an exclusive Madrid focus keep the product's quality high over time.